TO THE WORLD”
We bring health to the world by exporting ancient grains from the Andes of Peru, such as quinoa, chia, amaranth, and cañihua. Additionally, Organic Sierra & Selva contributes to the country’s growth, supporting our farmers and fighting poverty and inequality by actively promoting the cultivation of organic products in regions where progress and development are most needed.
This, for us, is our responsibility as a company, and we will settle for nothing less.
We live and work in a developing country, and life here is very different from that in the nations to which we export our products. Peru is a country full of opportunities, but also challenges and contradictions. Our clients know that they can expect us to deliver “first-world service.” This is our firm ambition, as reflected in our corporate values:
We sell our products in bulk, as well as packaged for retail sale, under our own Organic Sierra & Selva brand or as private label. We ship to over 25 countries on all continents. Our clients are reputable brands, food manufacturers, and brokers. They choose Organic Sierra & Selva because we have proven to be the perfect business partner for companies seeking quality, volume, reliability, responsiveness, and a problem-solving capacity. Our dynamic growth is an experience we seek to share with our customers, evolving hand-in-hand.
Today, Organic Sierra & Selva is the leading exporter of Andean and ancient grains, particularly quinoa and chia. When the company was founded in 2007, however, its main focus was on the sourcing and exportation of cacao and coffee beans, beginnings that are still reflected today in its commercial name: Sierra & Selva (mountains and jungle). Three years after it started operations from 2008 on the company began to concentrate on quinoa and chia, a decision that has proven highly successful.
We have invested in bricks and stones to ensure that we have full control over our entire production process. And we want our clients to know that, with such high stakes, they can trust in us to manage our business wisely.
In Peru, we own and operate two ancient grains facilities: one for organic goods and one for conventional products. In both plants combined, we have the capacity to produce over 1,000 MT per month. We also run a packaging facility for our branded products, as well as a beverage plant for our chia and quinoa drinks.
In Paraguay, we have a chia seed cleaning facility with a capacity of over 200 MT per month. This plant is 100% owned and operated by Organic Sierra & Selva, guaranteeing the same quality and same service.
We follow strict internal processes to ensure the best possible quality. Our in-house laboratory allows us to monitor our processes and products constantly. We have obtained the most important food safety and quality management certifications, allowing our clients to rest easy in the knowledge that they have chosen the right partner:
We source our products from several thousand farmers in the Peruvian Andes. Many of these families have been growing quinoa for generations, while others have recently started to grow this grain under the guidance of Organic Sierra & Selva’s field engineers. The farmers live in humble conditions in some of Peru’s most remote regions, making their living based on just a single crop each year. It is our responsibility to train them, provide them with information, and help them plan their operations. Our farmers are the core of our company. That’s why we have a separate department for Creating Shared Value, which coordinates all of our activities for improving our farmers’ lives.
CREATING SHARED VALUE
Our farmers mean a lot to us and we want them to know this. That is why Organic Sierra & Selva spares no effort in Creating Shared Value in our farming communities, all of which are located in remote regions of the Peruvian Andes. Together with our clients, we do things that really matter. We strive to improve the lives of our farmers and to combine social progress with business success, using the Harvard concept of Shared Value Creation.
We love what we do, and we want everyone to know it. This is why we also publish books. Two of them, entitled simply Quinoa and Chia, have won the international Gourmand World Cookbook Awards. This recognition of our work is truly gratifying, as is the incredible feedback we have received from people who have been in the business even longer than we have. Needless to say, this makes us feel unbelievably proud. Curious to find out more? Take a quick glance here.
Organic Sierra & Selva employs 186 people – 153 in Peru and 33 in Paraguay – including fieldworkers and
employees in the plant, laboratory, logistics, administration, and management areas.
We are pleased to introduce you to our Board of Directors and Management Team.
Born in Lima in 1959, Thomas Tidow graduated with a degree in Mechanical Engineering from Stuttgart, Germany, in 1985, and received an Executive MBA from the IESE Business School in Barcelona, Spain, in 1992. Following a career in the German automotive sector, he entered the natural resources sector and worked in senior management positions for Repsol, Vopak, and Shell, both in Peru and internationally. He served as Country Manager of Peru at Baron Oil Plc (formerly Gold Oil Plc), following a stint as COO beginning in April 2009. Nowadays, he acts as the company’s senior consultant, so that he has more time to concentrate on his own business: Thomas is the cofounder and chairman of Organic Sierra & Selva, a venture that was the first to focus on organic Andean ancient grains in Peru. Outside the workplace, Thomas maintains an intimate relationship with graphic design, architecture, and the arts.
Born in Lima in 1972, César Zorrilla was a longstanding member of the Peruvian Navy, receiving his Bachelor’s in Administrative Sciences from the Peruvian Naval School in 1993. With the values of honesty, discipline, loyalty, and respect for the less fortunate instilled in him by his military background, he pursued his MBA at the Université du Québec in Montreal, Canada, graduating in 2003. After retiring from the Navy in 2004, Mr. Zorrilla opened a fitness center focused on personal training and nutrition. This interest in health led him to cofound Organic Sierra & Selva in 2007, together with Thomas Tidow, focusing on the production and export of organic Andean ancient grains, with a philosophy adapted from Dr. Michael Porter’s concept of “Creating Shared Value.” In 2012, he had the opportunity to participate in an executive program for CEOs at the Kellogg School of Management. He has been the CEO of Organic Sierra & Selva since 2007.
Felipe was born in Lima in 1978 into a Peruvian-Chinese family with a long history of entrepreneurship. At the age of 17, he entered the Officers’ School of the Peruvian Navy to serve his country, later holding important positions during his military career. Driven by the urge to grow as a professional in the business world, he decided to retire from the Navy after fifteen years of service, after which he spent time working in different industries such as plastics, chemicals, glass, and others, where he gained significant experience in the operations area. He pursued his master’s degree and executive studies at prestigious local and foreign institutions, including the Centrum Graduate Business School (MBA), Kellogg School of Management, Yale School of Management, and the University of Tennessee, among others. In early 2014, he joined the Organic Sierra & Selva team as Operations Director. In 2016, he expanded his duties, additionally becoming the company’s Deputy General Manager. Felipe has a passion for challenges, and constantly seeks to innovate in process improvement, product development, and the development of new lines of business.
Pablo was born in Lima, Peru, where he spent most of his childhood. He later moved to the United States, where he finished school. He went on to earn an MA in Sociology from the University of Edinburgh, after which he joined Organic Sierra & Selva as a Customer Service Executive, quickly ascending through the ranks to become Commercial Director in January 2016. His vast experience in the industry, from small farmer relationships to customer satisfaction and high-level negotiation and strategy, combined with his extensive knowledge of foreign markets and cultures, make him an invaluable asset to the company.
César was born in Lima, but spent his childhood in the Peruvian jungle and highlands. He pursued his studies in Lima, graduating from the business administration program at the Pontificia Universidad Católica del Perú. After ten years in the banking industry, he joined Organic Sierra & Selva as Treasury Manager and later Finance Director. César holds a Master’s in Finance and an MBA. His academic background and broad work experience have made him one of the key factors behind the company’s growth.
Country Manager – Paraguay
Leonardo was born in Lima, Peru, in 1973. He graduated from the Peruvian Naval School, after which he studied business administration at ISIL and the Universidad de Ciencias Aplicadas. He worked for financial entities such as Banco Wiese Sudameris and Rimac Seguros, spending ten years at the latter. His entrepreneurial interests led him to found a company in the water and beverages sector, which he later sold to industry giant Voss Norway. Driven by his passion for technology, he then undertook a second project, this time in the cybersecurity sector, where he had the chance to work with many of the major players in Silicon Valley. Anxious to continue his personal and professional growth, he partnered with Cesar Zorrilla and Thomas Tidow to create TCL ORGÁNIC Paraguay, where he has held the position of Country Manager for the last five years.